Tiger Spoof

It’s hard to tout a golf course without lots of beauty shots at sunset/rise…at least that was the popular thinking. Do that, we reasoned, and run the risk of looking like every other golf course in that most-crucial of settings, in the media. So our crack creatives came up with a spoof of a then-popular Tiger Woods spot that used humor to garner consideration among Washington D.C.’s golfing community…not to mention garnering a Best of Show in the D.C. Addy’s that year.

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Pick Up Lines

When a national group charged with increasing curbside recycling came to us looking for a brochure that would separate them from the solid waste stream of other brochures people pick up at industry trade shows, we took a human approach. As Dan Davie, our founder, is found of saying, “just because it’s from a quasi-government entity, doesn’t mean it has to look and feel and sound like it is. We’re talking to consumers after all, so let’s look and feel and sound like…consumers.” Consumers have senses of humor. They watch sitcoms. They tell bad jokes. So with tongue planted firmly in cheek, we used some tried-and-true clichés to have some fun, BUT, also to get Curbside Value Partnership’s mission and messages read and remembered. Heck, it even got read by our ad-industry peers, who awarded us a Silver Addy. See, a great line works every time!

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HR B2B

Is it possible to make Human Resources Management interesting? Or at least to set apart one company offering those services from the others? Once again, a great client bought into the need to truly use advertising for all its worth, and actually say something in a relevant and creative way. They, and we, didn’t assume people were just dying to read their ad copy. So we made them, by designing in-your-face ads that put into human terms the problems plaguing it prospective customers.

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